[1IP] Creating reviews, threads, articles, videos and educating French audience to 1inch protocol and ecosystem

2.0 1inch DAO
1

Hello! I’m Greg, co-founder of Le Journal du Coin, biggest French speaking Web3 media. As part of this 1IP proposal, allow me to follow the 1IP template :

  • Simple Summary

  • Abstract

  • Motivation

  • Rationale

  • Considerations

  • Cost

  • Simple Summary

The past 5 years, as the first French speaking crypto related media in the world, we’ve been looking to join the concrete community of the main actors of the blockchain ecosystem, raising and boosting mass adoption of all the different services and projects the technology can bring on the table, like infrastructures layer 1/2/3, DeFi, NFT, and so …
Our project today is to become the main lever to raise the reputation and increase the 1inch community among the French speaking public. To do so we have a lot to offer.
We have at our disposal many communication tools on various networks (social networks such as Facebook, Linkedin, Discord, Instagram … Videos on platforms such as Youtube, Twitch, TikTok … our website journalducoin.com) that allow us to create effective strategies in the long term to impose 1inch in the French-speaking world (300 million people speak French in the world). I’m sure you can figure out how this opportunity can bring our readers community to consider 1inch in terms of investment.
Since the creation of our media, we have progressed to become the largest French-speaking crypto media, and we will put our skills and experience at the service of the 1inch project to succeed in this new kind of promotion. We already have 1 million regular readers/month.
The objective of this Proposal is to offer 1inch DAO the possibility to commission a full year contents package and to educate French community to 1inch ecosystem in various ways and with all types of Journal du Coin contents.

  • Abstract

The main objective is to introduce 1inch to our community, encourage them to use your services, and join the governance of voting protocol by staking your token. To achieve this, we will of course implement sophisticated and highly effective long-term communication strategies through all our means of communication :

Ultimately, we can offer a full editorial coverage to 1inch. The idea is to plan the 1inch promotional strategy for 1 year in direct collaboration with the team, and help our large and loyal community to become a pillar of the 1inch ecosystem.

  • Motivation

First of all, with more than one million readers per month, we are undoubtedly the most important French-speaking media for cryptocurrencies and blockchain technology. We are an international team of about 20 people, and we work with many partners/DeFiprotocols/Layers 1-2-3 … that are spreaded all around the world.
Moreover we have a great expertise based on several years of experience, and a huge network since we are present on all the most popular social networks (facebook/Twitter/Discord/Linkedin/Instagram …) as well as video/podcast and streaming platforms (Youtube/Twitch/TikTok …).
Finally, we can rely on a French-speaking community of regular readers who appreciate and trust us since many years.

  • Rationale

As this is a long-term content delivery and community building project, we can give this example running on a 1 year schedule:

  • 2 long format articles (tutorial, technology review, interview)

  • 8 Press Releases (PR)

  • 2 technical & data State Of (full periodic ecosystemic review, as the Messari “State Of” series)

  • 2 Videos JDC (interview or tailor made explaining the protocol as a tutorial on 1inch or ecosystem)

  • 8 short TikTok video contents on 1inch feature or ecosystem

  • Periodic 1inch report on Instagram (one every two weeks)

  • 36 articles relay on the newsletter & Twitter/FB/Lkdn offered

  • 36 retweets of important news from 1inch Twitter account (or ecosystem partners)

  • 30 Backlinks on 1inch or ecosystem projects articles / pages per year

  • 2 CTA Week (2 full weeks where Call to Actions - semantic or widgets - are pushed in every article published on the website during those weeks in order to redirect to audience to 1inch products, wallet, delegation and ecosystem)

  • 3 newsletter sponsoring weeks (50k readers daily)

  • 4 weeks banner display on the homepage of the website

  • Considerations

Increasing user literacy, development of the DeFi industry and decentralization. To give everyone who wants to understand the topic of decentralized finance and 1inch products an opportunity to do it for free.

  • Cost

Financially, we need $120,000 (USDC) for an entire year to launch all the promotional items included in this partnership.
But we will also occasionally need a direct communication channel, media & technical support, press releases, visuals, exclusive announcements, opportunities to meet with executives for interviews, and all the human and logistical support you can provide us. It is possible that in order to scale up in terms of communication and promotion we will make a new request in the medium term, but we do not yet have sufficient data to estimate the amount.

  • Conclusion

We are in a long-term approach since the birth of our media. We have been able to find the means of our survival and our significant development for all these years. Today we are building a new model that will lead to a stronger involvement of our team, but especially of our community, at the heart of the 1inch protocol. It’s a virtuous circle that benefits all participants, and draws its strength from this mutual and shared benefit. Have no doubts, we will be able to sustain the whole strategy perfectly.

2 Likes
2

That’s great achievement and goal.

Today we are building a new model that will lead to a stronger involvement of our team, but especially of our community, at the heart of the 1inch protocol.

With regard to this, I would like to ask, as far as you can answer, how is this 1inch centered community achieved? Does it use 1inch as a means of reciprocity among stakeholders?