[1IP-36] Creating reviews, threads, articles, and natively working with DeFi opinion leaders

Simple Summary:

I want to solve the problem of lack of understanding of 1inch products, I am sure that the products of the project are underestimated and should be talked about louder and conveyed to more users. A lot of people who use 1inch mainly for token exchange don’t realize that it can be done much more efficiently and get more tokens than they expected.

Knowledge about DeFi is complex for many users, only a small group of people will follow through and try to understand, spending a lot of their time on it.

My goal is to simplify content and talk about DeFi and 1inch products in simple language so that new knowledge is accessible to every user. To improve and adapt the content to the needs of the community by conducting surveys on what topic they are most interested in.

As 1inch is part of the wider DeFi ecosystem, it is important to provide content that helps audiences better understand this market. This will include analyzing DeFi trends, reviews of projects that partner with 1inch. Creating content related to strategies, I will offer tips on how to effectively utilize 1inch. This will include tips on risk management and optimizing returns.

I will be researching the DeFi market and will provide the user with an overview of current trends, trading volumes and forecasts for this area. This will help users to understand how 1inch fits into the overall market picture and what opportunities they can get by using this platform.

Also in the content I will devote a lot of time to project security. All with examples and personal experience.

Creating interactive content to grab the attention of users and improve their interaction with the platform. This can also help in collecting feedback and gaining valuable data on user preferences.

Motivation:

My personal motivation is the desire to create content for the community. Before the grant offer was created, I made more than 15 tweets, more than 10 of which were educational on 1inch products with a total “Impressions” of 300,000.

This grant is an opportunity for me to create more content about 1inch and dedicate 100% of my time to it.

The project needs a new breath, and variety of content. I will become a new adherent of 1inch bringing the ideas of the project to new masses. Together with the community we will go through a journey of rethinking the product. We will look at it from a different angle.

Rationale:

What the proposal will include:

  • Creation of information threads about the 1inch project. They will be aimed at explaining the products of the project in more detail and explaining complex terms and concepts in simple words, so that even a novice user can understand the work process;
  • Creation of articles that will aim to tell about important details of the project, show your personal experience of using 1inch, give food for thought and make you start to learn more about 1inch as a product;
  • Creating step-by-step instructions for beginners;
  • DeFi education, or how to start understanding the DeFi market, using 1inch as an important tool in applying different strategies;
  • Engaging opinion leaders from the DeFi market. There are a lot of DeFi bloggers in my social circle, who are known by most who have tried to do something in the DeFi sector at least once in their lives. Incentivize them to do native threads about 1inch products and updates.

An example of how several bloggers got involved in writing an article about 1inch:

Content Examples:

Considerations:

Increasing user literacy, development of the DeFi industry and decentralization. To give everyone who wants to understand the topic of decentralized finance and 1inch products an opportunity to do it for free.

Add:

Also, I will generate ideas for the 1inch team by suggesting new solutions and product updates. Example: https://docs.google.com/document/d/19udhxklmp6pURN8f9_Uo6VIoLH3_RfIZKGCbjWUOyFc/edit?usp=sharing

**Cost: **

I would like to request from DAO - 30,000 USDC in a single payment for the period from June 2023 to January 2024

9 Likes

Very grateful for your contribution to 1inch even before applying for the grant! We really appreciate it.

I’d love to see collaboration with bloggers as it’s important to have opinion leaders talking about 1inch

1 Like

Thx Uni.

Yep, I plan to not only create content, but also engage other bloggers to create reviews about 1inch updates.

2 Likes

That’s a good proposals

I’d like to get some answers to questions like this:

1/ How long do you plan to create content for
2/ Give some examples of topics for future articles
3/ What kind of help you need besides financial help

I will be very grateful for the answers!

1 Like

Okay

  1. From July 2023 to January 2024.
  2. Okay. These will be articles on: " How to use 1inch in your own DeFi strategies", " Fusion mode tool for beginners and professionals", and other topics.
  3. At this point I will only need financial support.

I’m in favour of the idea, looks promising!

1 Like

Thanks!

Thx all for voting for my proposal! The next step is to move on to **phase 4 **

@Alex – per your request, this phase-4 proposal has been created: [1IP-36] Creating reviews, threads, articles, and natively working with DeFi opinion leaders

hey @Alex, this. is Baer from DAOplomats, here is a quick feedback for you.

This proposal lacks metrics to measure the success of the different campaigns, currently, the DAO doesn’t have any possible way to verify or follow through once this proposal is approved. furthermore, the DAO has recently approved a different proposal, which provides a canvas for initiatives like this to fall into.
so my suggestions

  1. either convert the proposal into a retro and ask for funding once you have delivered the initiatives
  2. or wait till the 1inch DAO grants program is finalised and reapply
  3. or get in touch @Wisty for the Ambassadors program

Thx for the feedback.

I will keep a report on 1inch discord where I will talk about what has been done on the grant. You could previously see my articles and threads in retweets of the official 1inch account. I am familiar with the 1inch Labs team and this proposal is not only aimed at creating content, but also working with opinion leaders, to motivate them to create content about 1inch products. I’m only in favor of us finding common ground.

Regards, Alex

1 Like

Thx Jordan

Dear community, I am open to your feedback. I create and will continue to create content for 1inch for free regardless of whether it gets the right amount of votes or not.

I value everyone’s opinion, so don’t be afraid to leave comments to help me get better. This proposal was created to support me and what I do for 1inch.

Regards, Alex

1 Like

Hi Alex!

It would be good to see stats of the click through rate of the Mirrorxyz content that you have been creating. Can you share some stats, as that could be another KPI for the content you're providing. That provides more insight on whether the content that you're producing is resonating with your audience.

As I commented in your past proposal, DeFi for beginners can be overwhelming as a topic. Your content seems like it reaches intermediate learners rather than true beginners. Is that your intent?

Having a content roadmap of the subtopics you will be presenting helps the community to reflect on the type of learning journey you will share. For me, the proposal is not complete without a syllabus.

I would be keen to see some content comparing 1inch vs. other DEXags and DEXs, which highlight 1inch’s unique value propositions.

And, it might be good to put you in touch with 1inch contributors (developers, marketers) regarding the content that they also think would be of value to have.

Hey Wisty!

I can write on any topic as I have a lot of experience and am known in the DeFi space.

About the stats, yes I can show them, for example conversions to my Mirror from Twitter. I took two articles I came across about 1inch as an example.

1inch resolvers - 129 link clicks ( I’m sure this figure is higher as the link was published on other sites. But unfortunately I can not measure 100% unfortunately.

Why 1inch is one of the best products on the DeFi market - 214 link clicks

I can create a roadmap, schedule content for months in advance. I just wish I could communicate more closely with DAO, as many people didn’t appreciate my proposal

My strength is also my ability to engage other great opinion leaders. I want them to write about 1inch more often, which is one of the goals of the grant.

Regards, Alex

Screenshots from Twitter ( X ) :


1 Like

Hey @Wisty and @Baer.eth

Since May 2023, I have been creating content about 1inch without being paid for it or rewards.

This offer was created to support me and what I do and have done for 1inch.

Articles:

https://mirror.xyz/obchakevich.eth/jmOobaWtiAkAKsnCFtyC8PEY4GyeucZ1JIHmIuOXUTw
https://mirror.xyz/obchakevich.eth/oj91KFSg8uNGQrwNK_UFxSeoS6s3Owt8VRpmtmPm_t0
https://mirror.xyz/obchakevich.eth/SctF1XF91HgyiFHwkHxVIhl3cv4l_HB68trAnBunVSo
https://mirror.xyz/obchakevich.eth/T-CIyG8I_k82J_wRfxEDm4yt92G7zJTnFtbiYZAZAdo
https://mirror.xyz/obchakevich.eth/ak3bEM-ggFpkToCJNPmlJSSUOYtSKop_EcyNZrGze38
https://mirror.xyz/obchakevich.eth/za4A0gOp16wAWlgbzYcQGE_PLbXqm4GZheb5Po54_rc
https://mirror.xyz/obchakevich.eth/10Zi94G8wjdFV_Vb3t-UW4SXRMRrdKy8QJ48c-Goun0
https://mirror.xyz/obchakevich.eth/KhaHEhXqsk7l8-onPDz9ztT0EelOu5qUnDQQWrSqmAg
https://mirror.xyz/obchakevich.eth/5DB1p4AJsuUF2yE7nZMz99gVbF45f2mXcNURObQOVZ0

In addition there are a large number of tweets and threads ( not posting here so as not to spam ).

@Baer.eth
either convert the proposal into a retro and ask for funding once you have delivered the initiatives

This is in response to your first suggestion about first implementing initiatives and then getting a grant

Regards, Alex

accept defeat dude …

ok

Hi Alex, I agree with your strength being in the engagement of other KOLs! Thank you for providing engagement stats and CTR. When it comes to producing true beginner content, it might look like this, super simple, with visuals and professionally designed: https://coinmarketcap.com/guides/blockexplorer

This is when I wrote content back in the day.

I do not think crypto newbie personas are necessarily your audience, but I may be wrong. The current state of your writing is suited for an intermediate audience, so I believe sticking with that perspective will continue to engage your followers while educating them. My question is on how the content is being written, the angle, the goals of the content, and what the roadmap/content calendar is.

Again, the community builders program might be able to offer rewards, more feedback, as well as assistance with editing. If you want to go through that process and submit content, please note that it is rewards-based and not a sub for a salary, but you will be rewarded extra for excellent engagement.

In terms of feedback, being part of the CBP means I can provide support on the types of content to experiment with, and you’ll work more closely with 1inch contributors that way. The DAO can chime in here and there, but not all of them have experience in the content creation process, so it’s difficult to continue these conversations as well. Obviously, it has to be a 2 way partnership. If you have any questions and want to know more, message me on Discord.

Also, I would say, don’t give up on! You might experiment with different forms of content, and take a very specific approach on what you are creating here. The proposal seems to be quite general without a content calendar and goal, try to hone it on and share your plan so we know what we are voting on.